BEHIND THE SCENES: OLD NAVY SUMMER CAMPAIGN 2012


I had the opportunity to visit the filming of the Old Navy Summer campaign for 2012. Shot at Manhattan Beach Studios over a week and featuring Wendi McLendon-Covey from Bridesmaids. It was amazing to meet all the creative people that are involved in creating such a massive production. There were maybe a hundred people running around the two giant studios!


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The commercials feature Wendi McLendon-Covey (from Bridesmaids - http://www.imdb.com/name/nm1018488/) in the lead role as Old Navy's Summer Hostess. She was amazing to observe - a true professional - who really brought her character to life. I loved her character in Bridesmaids and she definitely brought a lot of that style to her role here.

Martha Higareda (http://www.imdb.com/name/nm1172285/) was the star of the Spanish versions of the campaign - Yes! they shoot two versions.

The stylist was Jeanne Yang (http://www.hollywoodreporter.com/lists/jeanne-yang-299246. She collaborates with Katie Holmes on their label Holmes & Yang - a collection of luxury sportswear.

And the amazing costume designer was the talented Kelle Kutsugaras (http://www.kellekutsugeras.com/Kelle_Kutsugeras/Portfolios.html)- who was wonderful to spend time with. Her attention to detail is superb.


This dress was constructed by a very old tailor, who makes most of the costumes for Hollywood films.


The detail is just superb


Old Navy 'Funployee' uniforms.


Some fun summer colors for this season.



Love these sparkling Pop Kicks for girls.


Kid's sandals.


Jewelry!



Part of the very cute set!


Candy anyone?

10 comments:

  1. Love your post! Great behind-the-scences coverage, it's amazing xo
    P.S. I like you blog very much, would you like to follow each other?
    A
    xx
    http://epiquemoi.blogspot.com

    ReplyDelete
  2. I would of died with all the clothes and jewlery everywhere. So fun to be behind the scenes look forward to see the commercial on TV :)

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  3. Thanks a lot for following my blog, I really appreciate that! I'm following yours too on Bloglovin and FB! Hope you visit my blog soon again. Have a nice week! :)

    ♥,
    Minna
    Missingsparkles.com
    Blogger
    Bloglovin
    Facebook

    ReplyDelete
  4. lucky you, i love that commercial

    thanks for visiting my blog, be sure to visit my beauty blog

    www.cottoncandyinkbeauty.com

    ReplyDelete
  5. great opportunityy honey, i think you had an amazing day!!

    xx

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  6. How lucky of you to get such exclusive peek!
    xo

    ReplyDelete
  7. Wowww...so fun!! I envy you! You're so lucky! Amazing clothes and jewlery ;D
    You have a lovely blog, maybe you want to follow each other? I'll follow you back for sure :)

    Have a great day!

    x♥x♥

    "Dicas de saúde, beleza, e exercício físico"



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  8. Great post! I have been searching for information about that dress since I first saw the commercial. Had the intention of buying it when I found out who sells it. I feared it may be custom and now I know it is :/. Looks like I'll have to settle for something similar.
    Nice pictures, by the way.

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  9. Yes, my daughter really wants it too! Where can we get one?

    ReplyDelete

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